AI and Consumer Trust: Bridging the Gap through Ethical Marketing Practices

Artificial Intelligence (AI) has revolutionized showcasing, empowering businesses to convey personalized encounters, optimize campaigns, and pick up profound bits of knowledge into shopper behavior. Be that as it may, the quick appropriation of AI moreover raises moral concerns, especially with respect to information security, straightforwardness, and believe. This article analyzes how ethical displaying sharpens can bridge the cleft between AI-driven advancement and buyer accept. It examines methods for executing ethical AI, recognizes challenges in keeping up customer accept, and gives noteworthy recommendations for businesses. By analyzing examine, case considers, and creating designs, the consider highlights the centrality of altering AI headways with ethical benchmarks to develop temperate buyer associations. Also, this ponder underscores the part of directions and collaboration in guaranteeing that AI advances are utilized dependably, emphasizing the require for continuous carefulness and adjustment

Authors

Publication Details

Journal
ComFin Research
Published
2025-03-14
DOI
https://doi.org/10.34293/commerce.v13is1-i1-mar.8666
Citations
1
Primary Topic
Ethics and Social Impacts of AI
Type
article
Field-Weighted Citation Impact
2.37
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article

AI and Consumer Trust: Bridging the Gap through Ethical Marketing Practices

Vanitha Prasannath, C Ramaiyan
1 citations
ComFin Research
Ethics and Social Impacts of AI
2.37
article

AI and Consumer Trust: Bridging the Gap through Ethical Marketing Practices

Vanitha Prasannath, C Ramaiyan
article en
1 citations

Abstract

Artificial Intelligence (AI) has revolutionized showcasing, empowering businesses to convey personalized encounters, optimize campaigns, and pick up profound bits of knowledge into shopper behavior. Be that as it may, the quick appropriation of AI moreover raises moral concerns, especially with respect to information security, straightforwardness, and believe. This article analyzes how ethical displaying sharpens can bridge the cleft between AI-driven advancement and buyer accept. It examines methods for executing ethical AI, recognizes challenges in keeping up customer accept, and gives noteworthy recommendations for businesses. By analyzing examine, case considers, and creating designs, the consider highlights the centrality of altering AI headways with ethical benchmarks to develop temperate buyer associations. Also, this ponder underscores the part of directions and collaboration in guaranteeing that AI advances are utilized dependably, emphasizing the require for continuous carefulness and adjustment

ComFin ResearchVol. 13(S1-i1-Mar)
Openalex Percentile: Top 12%
Ethics and Social Impacts of AI
2.37
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