AI for Business Transformation: on the Target Customers Group and Market

Today’s trade or business development requires the implementation of various types of analytical methods, including artificial intelligence, i.e. landscape analytics, complexityanalytics, descriptive analytics, predictive analytics, and prescriptive analytics, support consumer services and business market development.Retaining consumers among competing companies;Eliminating fraud and risk; Handling market intelligence;Sense technology in business, applying AI for marketing.The role of artificial intelligence in insurance and financial institutions is becoming essential. Artificial intelligence is bringing great trust to people and others.AI interpretability ensures that stakeholders—be it customers, employees, or regulators—can understand and trust the decisions made by AI systems.

Authors

Publication Details

Journal
ComFin Research
Published
2025-03-14
DOI
https://doi.org/10.34293/commerce.v13is1-i1-mar.8683
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
0.00
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article

AI for Business Transformation: on the Target Customers Group and Market

K. Sivakumar
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ComFin Research
Big Data and Business Intelligence
article

AI for Business Transformation: on the Target Customers Group and Market

K. Sivakumar
article en

Abstract

Today’s trade or business development requires the implementation of various types of analytical methods, including artificial intelligence, i.e. landscape analytics, complexityanalytics, descriptive analytics, predictive analytics, and prescriptive analytics, support consumer services and business market development.Retaining consumers among competing companies;Eliminating fraud and risk; Handling market intelligence;Sense technology in business, applying AI for marketing.The role of artificial intelligence in insurance and financial institutions is becoming essential. Artificial intelligence is bringing great trust to people and others.AI interpretability ensures that stakeholders—be it customers, employees, or regulators—can understand and trust the decisions made by AI systems.

ComFin ResearchVol. 13(S1-i1-Mar)
Openalex Percentile: Top 87%
Big Data and Business Intelligence
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