Predictive Analytics in Marketing using for Artificial Intelligence

The coming of Fake Insights (AI) has changed the promoting scene, empowering businesses to use prescient investigation for data-driven decision-making. This inquire about investigates the application of prescient investigation in promoting utilizing AI, centering on its potential to improve client bits of knowledge and personalization. By analyzing client information and behavior, AI-powered prescient models can estimate future patterns, inclinations, and needs. This ponder illustrates the viability of prescient examination in showcasing, highlighting its benefits, challenges, and future headings. The discoveries of this inquire about have critical suggestions for marketers, empowering them to create focused on, personalized, and successful promoting procedures that drive client engagement, devotion, and income development.

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Publication Details

Journal
ComFin Research
Published
2025-03-14
DOI
https://doi.org/10.34293/commerce.v13is1-i1-mar.8670
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
0.00
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article

Predictive Analytics in Marketing using for Artificial Intelligence

Kilari Jyothsna Devi
ComFin Research
Big Data and Business Intelligence
article

Predictive Analytics in Marketing using for Artificial Intelligence

Kilari Jyothsna Devi
article en

Abstract

The coming of Fake Insights (AI) has changed the promoting scene, empowering businesses to use prescient investigation for data-driven decision-making. This inquire about investigates the application of prescient investigation in promoting utilizing AI, centering on its potential to improve client bits of knowledge and personalization. By analyzing client information and behavior, AI-powered prescient models can estimate future patterns, inclinations, and needs. This ponder illustrates the viability of prescient examination in showcasing, highlighting its benefits, challenges, and future headings. The discoveries of this inquire about have critical suggestions for marketers, empowering them to create focused on, personalized, and successful promoting procedures that drive client engagement, devotion, and income development.

ComFin ResearchVol. 13(S1-i1-Mar)
G.S. Science, Arts And Commerce College (IN)
Openalex Percentile: Top 87%
Big Data and Business Intelligence
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Predictive Analytics in Marketing using for Artificial Intelligence — Kilari Jyothsna Devi · ComFin Research (2025) | TGRS Research Map | TGRS