Enhancing Customer Experience and Social Impact: The Role of Chatbots and Virtual Assistants in Modern Customer Interaction

The advent of artificial intelligence has transformed customer interactions across various industries. Chatbots and virtual assistants have emerged as pivotal tools in enhancing customer experience while also driving social impact. This paper explores how these AI-driven technologies improve efficiency, personalize customer engagement, and contribute to social welfare through accessibility and inclusivity.

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Publication Details

Journal
ComFin Research
Published
2025-03-14
DOI
https://doi.org/10.34293/commerce.v13is1-i2.8772
Citations
1
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
2.48
Controls
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article

Enhancing Customer Experience and Social Impact: The Role of Chatbots and Virtual Assistants in Modern Customer Interaction

K. Raja, P Sankari
1 citations
ComFin Research
AI in Service Interactions
2.48
article

Enhancing Customer Experience and Social Impact: The Role of Chatbots and Virtual Assistants in Modern Customer Interaction

K. Raja, P Sankari
article en
1 citations

Abstract

The advent of artificial intelligence has transformed customer interactions across various industries. Chatbots and virtual assistants have emerged as pivotal tools in enhancing customer experience while also driving social impact. This paper explores how these AI-driven technologies improve efficiency, personalize customer engagement, and contribute to social welfare through accessibility and inclusivity.

ComFin ResearchVol. 13(S1-i2)
PSG Institute of Advanced Studies (IN)
Openalex Percentile: Top 11%
AI in Service Interactions
2.48
DOIOpen Access PDFOpenAlex
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Enhancing Customer Experience and Social Impact: The Role of Chatbots and Virtual Assistants in Modern Customer Interaction — K. Raja, P Sankari · ComFin Research (2025) | TGRS Research Map | TGRS