Customer Segmentation and Personalization in Marketing

Client division is the sharpen of isolating your client base into smaller bunches based on shared characteristics like socioeconomics, behaviors, or interface, while personalization is the act of fitting advancing messages and experiences to individual clients based on their specificdata and needs, fundamentally making a more germaneexperience for each personinterior a part.

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Publication Details

Journal
ComFin Research
Published
2025-03-14
DOI
https://doi.org/10.34293/commerce.v13is1-i2.8726
Primary Topic
Customer churn and segmentation
Type
article
Field-Weighted Citation Impact
0.00
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article

Customer Segmentation and Personalization in Marketing

P Sangami
ComFin Research
Customer churn and segmentation
article

Customer Segmentation and Personalization in Marketing

P Sangami
article en

Abstract

Client division is the sharpen of isolating your client base into smaller bunches based on shared characteristics like socioeconomics, behaviors, or interface, while personalization is the act of fitting advancing messages and experiences to individual clients based on their specificdata and needs, fundamentally making a more germaneexperience for each personinterior a part.

ComFin ResearchVol. 13(S1-i2)
G.S. Science, Arts And Commerce College (IN)
Openalex Percentile: Top 90%
Customer churn and segmentation
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Customer Segmentation and Personalization in Marketing — P Sangami · ComFin Research (2025) | TGRS Research Map | TGRS