Customer Segmentation and Personalization in Marketing
Client division is the sharpen of isolating your client base into smaller bunches based on shared characteristics like socioeconomics, behaviors, or interface, while personalization is the act of fitting advancing messages and experiences to individual clients based on their specificdata and needs, fundamentally making a more germaneexperience for each personinterior a part.
Authors
- P Sangami
Institutions
- G.S. Science, Arts And Commerce College (IN)
Publication Details
- Journal
- ComFin Research
- Published
- 2025-03-14
- DOI
- https://doi.org/10.34293/commerce.v13is1-i2.8726
- Primary Topic
- Customer churn and segmentation
- Type
- article
- Field-Weighted Citation Impact
- 0.00