The Impact of AI on Consumer Behaviour

With accentuation on decision-making, buying propensities, and brand engagement, this think about investigates the note worthy affect of manufacture dinsights (AI) on buyer behavior. AI-powered apparatuses like chatbots, machine learning, and prescient analytics have changed how businesses lock in with their clients. AI makes strides clienten counters with custom fitted promoting approaches and real-time proposals, hence moving forward transformation rates and improving more noteworthy brand dependability. Algorithmic predispositions, believe, and information security are a few of the major challenges, in spite of the fact that. The factual relationship between AI-driven showcasing methods and shopper reactions is inspected in this ponder by utilizing chi-square tests. Observational discoveries on the adequacy of AI-driven clientintelligent are given by studying 100 customers from different businesses. The comes about appear a tall relationship between AI-driven proposals and customeracquiringchoices.

Authors

Publication Details

Journal
ComFin Research
Published
2025-03-14
DOI
https://doi.org/10.34293/commerce.v13is1-i2.8768
Primary Topic
Impact of AI and Big Data on Business and Society
Type
article
Field-Weighted Citation Impact
0.00
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article

The Impact of AI on Consumer Behaviour

V Nisha
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ComFin Research
Impact of AI and Big Data on Business and Society
article

The Impact of AI on Consumer Behaviour

V Nisha
article en

Abstract

With accentuation on decision-making, buying propensities, and brand engagement, this think about investigates the note worthy affect of manufacture dinsights (AI) on buyer behavior. AI-powered apparatuses like chatbots, machine learning, and prescient analytics have changed how businesses lock in with their clients. AI makes strides clienten counters with custom fitted promoting approaches and real-time proposals, hence moving forward transformation rates and improving more noteworthy brand dependability. Algorithmic predispositions, believe, and information security are a few of the major challenges, in spite of the fact that. The factual relationship between AI-driven showcasing methods and shopper reactions is inspected in this ponder by utilizing chi-square tests. Observational discoveries on the adequacy of AI-driven clientintelligent are given by studying 100 customers from different businesses. The comes about appear a tall relationship between AI-driven proposals and customeracquiringchoices.

ComFin ResearchVol. 13(S1-i2)
Openalex Percentile: Top 91%
Impact of AI and Big Data on Business and Society
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The Impact of AI on Consumer Behaviour — V Nisha · ComFin Research (2025) | TGRS Research Map | TGRS