An Investigation of How AI-Powered Modern Strategy Management Might Improve Decision-Making, Optimise Operations, and Promote Innovation Modern Strategy Management

In the realm of modern strategy management, Artificial Intelligence (AI) is making significant strides by improving strategic decision-making, enhancing operational efficiency, and driving innovation. Companies can leverage AI-driven analytics to process extensive datasets, extract valuable insights, and anticipate market shifts, enabling more informed and proactive strategic planning. Furthermore, AI technologies streamline and optimize routine tasks, leading to more effective business operations, reduced expenses, and improved productivity. Furthermore, the use of AI-driven personalization enables companies to customize their strategies in alignment with customer preferences, thereby enhancing engagement and competitiveness. The management of risks is also notably enhanced by AI’s capacity to identify anomalies and recommend mitigation strategies. As AI technology progresses, its incorporation into strategic management will be crucial for organizations aiming to maintain agility, data-driven decision-making, and a competitive edge in an ever more intricate business landscape.

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Publication Details

Journal
ComFin Research
Published
2025-03-14
DOI
https://doi.org/10.34293/commerce.v13is1-i2.8744
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
0.00
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article

An Investigation of How AI-Powered Modern Strategy Management Might Improve Decision-Making, Optimise Operations, and Promote Innovation Modern Strategy Management

Babu Kumaran Nalini, KA Maria John Joesph
ComFin Research
Big Data and Business Intelligence
article

An Investigation of How AI-Powered Modern Strategy Management Might Improve Decision-Making, Optimise Operations, and Promote Innovation Modern Strategy Management

Babu Kumaran Nalini, KA Maria John Joesph
article en

Abstract

In the realm of modern strategy management, Artificial Intelligence (AI) is making significant strides by improving strategic decision-making, enhancing operational efficiency, and driving innovation. Companies can leverage AI-driven analytics to process extensive datasets, extract valuable insights, and anticipate market shifts, enabling more informed and proactive strategic planning. Furthermore, AI technologies streamline and optimize routine tasks, leading to more effective business operations, reduced expenses, and improved productivity. Furthermore, the use of AI-driven personalization enables companies to customize their strategies in alignment with customer preferences, thereby enhancing engagement and competitiveness. The management of risks is also notably enhanced by AI’s capacity to identify anomalies and recommend mitigation strategies. As AI technology progresses, its incorporation into strategic management will be crucial for organizations aiming to maintain agility, data-driven decision-making, and a competitive edge in an ever more intricate business landscape.

ComFin ResearchVol. 13(S1-i2)
Sacred Heart College (IN)
Openalex Percentile: Top 87%
Big Data and Business Intelligence
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An Investigation of How AI-Powered Modern Strategy Management Might Improve Decision-Making, Optimise Operations, and Promote Innovation Modern Strategy Management — Babu Kumaran Nalini, KA Maria John Joesph · ComFin Research (2025) | TGRS Research Map | TGRS