Effects of smoking social cues on brand perception and smoking: an event-related potential study

These findings highlights the importance of avoiding the simultaneous inclusion of social and action cues in anti-smoking advertisements, which also provide valuable insights for smoking cessation research.

Authors

Junyu Li (ORCID: https://orcid.org/0009-0001-9399-5304)
Zhan Wang (ORCID: https://orcid.org/0000-0002-4293-7091)
Yiming Zhang (ORCID: https://orcid.org/0000-0002-9902-4664)
Fang Chen (ORCID: https://orcid.org/0000-0002-1579-3264)
Yuzhou Wang

Institutions

China Tobacco (CN)
Zhejiang University (CN)

Publication Details

Journal: Frontiers in Psychiatry
Published: 2025-04-23
DOI: https://doi.org/10.3389/fpsyt.2025.1518928
Primary Topic: Consumer Behavior in Brand Consumption and Identification
Type: article
Field-Weighted Citation Impact: 0.00

Funders

China National Tobacco Corporation

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article

Effects of smoking social cues on brand perception and smoking: an event-related potential study

Junyu Li, Zhan Wang, Yiming Zhang, Fang Chen et al.

Apr 23, 2025

Frontiers in Psychiatry

Consumer Behavior in Brand Consumption and Identification

article

Effects of smoking social cues on brand perception and smoking: an event-related potential study

Junyu Li, Zhan Wang, Yiming Zhang, Fang Chen, Yuzhou Wang

April 23, 2025article en

Abstract

These findings highlights the importance of avoiding the simultaneous inclusion of social and action cues in anti-smoking advertisements, which also provide valuable insights for smoking cessation research.

Frontiers in PsychiatryVol. 16

China Tobacco (CN), Zhejiang University (CN)

China National Tobacco Corporation

Openalex Percentile: Top 90%

Consumer Behavior in Brand Consumption and Identification

DOI Open Access PDF OpenAlex

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Effects of smoking social cues on brand perception and smoking: an event-related potential study — Junyu Li, Zhan Wang, et al. · Frontiers in Psychiatry (2025) | TGRS Research Map | TGRS