Philosophical and Path Deliberation on Talent Cultivation in Digital Media Technology Major in the Era of Artificial Intelligence: Focusing on "Competency-Based, Deep Industry-Education Integration, and Human-Machine Co-creation"

The clustered breakthroughs in technologies such as AIGC (AI-Generated Content), Digital Humans, Neural Rendering, Large Video Models, and Agent Intelligences have propelled digital content production from manual, human-centric methods into a human-machine co-existence and is rapidly advancing towards a new stage of "AI-Dominated, Human-Directed." Consequently, the educational legitimacy foundation of traditional Digital Media Technology programs, long established on instrumental rationality and knowledge-based principles, is being fundamentally shaken. This paper does not rely on empirical case studies or quantitative data, but rather conducts a systemic reflection from the intersection of philosophy of technology, philosophy of education, philosophy of aesthetics, and epistemology. It argues that three irreversible paradigm shifts must be completed: from knowledge-based to competency-based, from school-centric to deep industry-education co-governance, and from human-only creation to human-machine co-creation. Based on this, the paper further deduces a normative path framework and provides a proactive defense against potential risks. It posits that only by achieving a fundamental shift from "teaching students to use tools" to "teaching students to define tools, direct AI, and be responsible for AI" can the Digital Media Technology major reconstruct its educational legitimacy and professional soul in the era of Artificial Intelligence.