The Effect of Social Media Use on Happiness in College Students in Malang City

This research aims to analyze the influence of social media use on students’ happiness levels in Malang City. Considering social media’s positive and negative potential on emotional well-being, this research examines how perception, self-confidence, and self-esteem influenced by social media can impact happiness. The methodology used is quantitative, with the Subjective Happiness Scale (SHS) to measure happiness, the Social Media Use Scale (SMUS) to measure social media use, and validity and reliability tests to ensure data reliability. Data were collected through online questionnaires and analyzed using descriptive analysis, assumption tests, and hypothesis tests. The results of a simple regression test show that social media use has a significant influence of 2.5 percent on happiness. It can be concluded that the impact of social media use on happiness among university students in Malang City is relatively minor despite positive. Other factors, including personality, well-being, and social support, must be considered as they may have contributed more.