HUBUNGAN ANTARA KONTROL DIRI DENGAN IMPULSIVE BUYING PADA PENGGEMAR BOYBAND KOREA NCT

This study aims to determine the relationship between self control and impulsive buying of NCT Korean boy band fans. The method used in this study is a quantitative method using the Statistical Package For Social Science (SPSS) for Windows version 27.0. The subjects of this study were NCT Korean boy band fans who follow the @NCT__Indonesia account on X. The sampling technique in this study was by using non-probability sampling and using the purposive sampling method. The instrument used in this study uses as psychological scale that is likert scale. The number of sample in this study as many as 125 responden, with the characteristics is aged 18-25 years. The results of this study based on Pearson correlation analysis, a correlation score of -0.247 was obtained with a significance value of 0.005 (p <0.05). The results showed that there was a weak relationship between self-control and impulsive buying and there was a negative relationship between self-control and impulsive buying, which means (Ha) is accepted and (H0) is rejected. The results showed that, the higher the self-control, the lower the impulsive buying, and the lower the self-control, the higher the impulsive buying of NCT Korean boy band fans.