The influencing factors of international long-term competitiveness of Chinese Kung Fu films

Chinese martial arts films are one of the Chinese film genres with wide dissemination and high popularity. However, the decline in box office in the North American market has weakened their ability to maintain an advantage, develop, and profit in long-term competition, that is, long-term competitiveness. In this study, data mining techniques were used to screen out Chinese martial arts films with long-term competitiveness on the Internet Movie Database (IMDb) from 2000 to 2020. The influencing factors and their influence on overseas audiences were analyzed to explore the long-term international influence of Chinese martial arts films in global dissemination. The long-term influence of films is different from the immediate influence reflected by box - office figures, and it places more emphasis on spiritual functions and cultural values. Chinese martial arts films are highly ‘Chinese - characteristic’ (incorporating traditional cultural elements, demonstrating national spirit and values, and highlighting the unique charm of China in many aspects). Their narrative and dissemination essentially represent Chinese culture, symbolize the country’s cultural soft power, and are also unique cultural and spiritual products.