Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Pada CV. Salama Meuble, Desa Karduluk, Kecamatan Pragaan, Kabupaten Sumenep

This research aims to determine the influence of product, price, promotion and location on purchasing decisions at CV. Salama Meuble, Karduluk Village, Pragaan District, Sumenep Regency. This type of research is quantitative research using a causal associative strategy. The data used in this research are primary and secondary data. The sampling method is probability sampling using the Slovin formula, the sampling technique uses simple random sampling. The research results showed that the product had an effect on purchasing decisions, price had no effect on purchasing decisions, promotion had no effect on purchasing decisions, location had no effect on purchasing decisions and products, price, promotion and location together (simultaneously) had an effect on purchasing decisions.