Media Management in Indonesia: A Systematic Literature Review

<p><span lang="EN-US">The study of media management has become an important topic because mass media today faces serious challenges with the development of the digital world. However, there are not many scholars who have seriously explored media management, especially in the context of Indonesia. This research is a qualitative research with a systematic literature review approach. The researcher analyzed 20 articles related to media management in Indonesia to provide a comprehensive overview of the field. The conclusion of this study is that research on media management in Indonesia shows changes in management patterns and models due to digital development and disruption. Among these changes are the roles and responsibilities of media managers. Several studies indicate downsizing and even reductions in the number of media managers. This aligns with the demand for media workers to be more versatile and multitasking. Most previous studies applied the management approach that includes planning, organizing, actuating, and controlling. This study recommends expanding research on media management, such as exploring the use of artificial intelligence in journalism.</span></p>