Impact of Artificial Intelligence to Influence Consumer Behavior Towards Online Pharmacy: A Bibliometric Analysis of Perception Studies

This systematic review delves into consumer behavior within online pharmacy markets through an in-depth analysis of perception studies. Utilizing Vos Viewer for bibliometric analysis, the research synthesizes insights from a wide array of scholarly works to offer a comprehensive understanding of impact of artificial Intelligence on consumer perceptions towards online pharmaceutical services. It explores key themes such as authenticity, privacy, convenience, and trust, shedding light on the intricate landscape of consumer attitudes and preferences in digital healthcare. The review outlines implications for policymakers, marketers, and online pharmacy operators, stressing the significance of regulatory frameworks, tailored marketing strategies, and quality assurance measures to bolster consumer trust and advocate for safe and ethical practices in online pharmacy markets. This study significantly contributes to unraveling consumer behavior in online pharmacy markets and provides essential guidance for stakeholders navigating the dynamic digital healthcare realm.