Design and Development of a Mobile Application for Direct Agricultural Market Access

In developing countries, the conventional agricultural supply chain relies significantly on middlemen, which often leads to farmers receiving merely 20-40% of the retail price. This system not only diminishes farmers' earnings but also raises prices for consumers. This paper investigates the advantages of direct market access through digital platforms, which eliminate intermediaries and allow farmers to connect directly with consumers and retailers. Utilizing these platforms can boost farmers' incomes by as much as 50%, while also improving transparency and efficiency in the supply chain. The research offers a comprehensive examination of the economic, technological, and social effects of direct market access, as well as addressing major challenges concerning platform adoption, scalability, and connectivity in rural areas.