PERCEPTION AND HABITS OF ULTRAPROCESSED FOOD CONSUMPTION ON THE RISK OF OBESITY IN GENERATION Z

Introduction: Consumption of ultraprocessed food (UPF) continues to increase, especially among Generation Z, who grew up in the digital era with massive exposure to food advertising. This article reviews the relationship between perceptions of ultraprocessed food, consumption habits, and the risk of obesity in Generation Z. Purpose: This study was conducted using a narrative review method to explain the impact of the interaction between psychosocial factors and digital marketing on the food preferences of the younger generation, as well as the implications for public health. Methods: The thematic analysis approach was used to provide a deeper understanding of this phenomenon. Discussion: The results of the study indicate that the habit of consuming ultraprocessed food can increase the risk of obesity in Generation Z. Conclusion: Positive perceptions and high UPF consumption habits among Generation Z are significant factors in the increased risk of obesity. The influence of digital marketing and social pressure reinforce this consumption pattern. Community-based interventions and strict advertising regulations are needed to reduce the prevalence of obesity in young people.