The First Early Evidence of the Use of Browser Fingerprinting for Online Tracking

While advertising has become commonplace in today's online interactions, there is a notable dearth of research investigating the extent to which browser fingerprinting is harnessed for user tracking and targeted advertising. Prior studies only measured whether fingerprinting-related scripts are being run on the websites but that in itself does not necessarily mean that fingerprinting is being used for the privacy-invasive purpose of online tracking because fingerprinting might be deployed for the defensive purposes of bot/fraud detection and user authentication. It is imperative to address the mounting concerns regarding the utilization of browser fingerprinting in the realm of online advertising.