Consumo femenino socialmente responsable: oportunidad de reconversión empresarial

The objective of this study is to evaluate the influence of variables related to socially responsible female consumption. The method used was quantitative, non-experimental, and cross-sectional, employing structural equation modeling (SEM) to test hypotheses based on the assessed dimensions. The results confirmed that the external and internal social responsibility perceived by women in companies, the rationalized consumption of the factors these companies implement, and concerns about health have a significant impact on female consumption. The originality of this study lies in the fact that few investigations focus specifically on women, making the results a potential catalyst for the transformation of business models. The main findings demonstrated that women will contribute to sustainable change when they observe a stronger corporate commitment to social responsibility. The primary limitation was the type of sampling method used and the number of variables studied.