Financial Feasibility Analysis of Beef Cattle Business Peranakan Ongole (PO) Breed in Jaken Subdistrict, Pati

Beef cattle business is part of livestock development that supports the meat self-sufficiency program in the future, therefore it needs to develop and increase productivity that is efficient and provides benefits to farmers. This study aims to analyze the financial feasibility of Peranakan Ongole (PO) beef cattle in Jaken District, Pati Regency. This study used a survey method with qualitative and quantitative approaches. The sampling method was purposive with the provision that respondents were taken from members of the Farmer Group in Jaken Subdistrict who raised Peranakan Ongole (PO) beef cattle with a fattening period of 6 months so that there were 106 respondents. The data analysis method that will be used to calculate the business feasibility analysis is the calculation of business feasibility. The results showed that the feasibility of fattening beef cattle Peranakan Ongole (PO) based on BCR, NPV and IRR criteria as a whole is feasible. Based on calculations using the payback period method obtained on average within 1.48 maintenance periods, the benefits obtained by beef cattle farmers in Jaken District can already return the investment capital of the beef cattle business.