A Study on the Mechanism of Traditional Chinese Culture Propagation Facilitated by Chinese-Style Games—Illustrated by the Game Black Myth: Wu Kong

With the accelerated development of cultural globalization, exchanges and competitions among various cultures have become increasingly fierce, making the inheritance and dissemination of ancient Chinese culture particularly important. This study takes the role-playing action game Black Myth: Wu Kong as a case study, combining first-hand interviews and second-hand news materials, to explore how games drive the dissemination of traditional Chinese culture. In the context of the integration of culture, tourism, and technology, games have emerged as a new pathway for cultural dissemination. By integrating excellent traditional culture into various aspects of the game, players are provided with a multi-faceted cultural audio-visual experience, attracting them to actively explore and experience culture. This study aims to explore the mechanism of Chinese-style games in effectively disseminating traditional Chinese culture, analyze the main existing problems, and propose suggestions for the benign development of game creation and the market, in order to promote the synergistic development of the game industry and the cultural industry.