PENGARUH KONTEN MEDIA SOSIAL DAN PERSONAL BACKGROUND TERHADAP KESADARAN PERENCANAAN KEUANGAN GENERASI Z

The generation Z group is students who will soon enter the early stages of adulthood where they will begin to manage their own finances without supervision from parents even though among them their living needs are still assisted by both parents. Therefore, this research aims to find out how financial planning and the influence of social media and personal background. This research was conducted with a sample of 379 students of Universitas Muhammadiyah Riau with an age range of 19-24 years at the time of the research. The data was analysed and processed with SPSS and obtained the results that the t test value of the social media content variable was 4.183 and the personal background variable was 49.692 these results indicate that all variables affect the financial planning awareness of generation Z of Muhammadiyah Riau University. It can be concluded that generation Z's financial planning awareness is good.