Innovative Approaches to Nurturing Creativity and Fostering Innovation in Entrepreneurship Education in a University

Entrepreneurship education is essential for cultivating creativity and empowering future entrepreneurs to drive economic and societal development. The study explored effective methods for fostering creativity and innovation among entrepreneurship students, evaluating their impact on mindset, problem-solving, and innovative thinking. The study employed a quantitative methods approach, collecting quantitative data through surveys. The study’s findings revealed that innovative education approaches, such as design thinking, experiential learning, and collaborative problem-solving, were positively associated with students’ entrepreneurial creativity and innovation outcomes. It identified the importance of a supportive entrepreneurial ecosystem in fostering creativity and innovation among entrepreneurship students. This suggests that universities and other stakeholders can play a vital role in creating an environment that encourages and nurtures entrepreneurial creativity and innovation enhancing entrepreneurship programs at the university and beyond. Ultimately, this research contributes to Oman’s entrepreneurial landscape by fostering a creative and innovative learning environment, nurturing future entrepreneurial leaders.