An Analysis on the Causes and Consequences of Corporate Greenwashing: A Case Study of Sanyuan Food Co., Ltd

In the context of the "dual carbon" concept and the growing public awareness of environmental protection, the disclosure of corporate greenwashing behavior has become particularly significant. Greenwashing refers to companies falsely presenting themselves as environmentally responsible while engaging in practices that harm the environment. In their pursuit of economic interests, some companies resort to greenwashing tactics, thereby creating misleading impressions of their environmental efforts. This paper uses Sanyuan Food Co., Ltd. as a case study to examine the internal and external factors driving the greenwashing behavior of its subsidiaries. The analysis is conducted from four key perspectives: the temptation of economic interests, the effectiveness of internal supervision mechanisms, the competitive pressures between enterprises, and the influence of national policies. Furthermore, the paper investigates the environmental and economic consequences of corporate greenwashing, emphasizing the detrimental impacts on both the ecosystem and market fairness. Finally, the paper discusses the broader implications of greenwashing for consumers and government agencies, highlighting the need for more stringent regulations and transparent corporate practices to combat the misleading claims of environmental sustainability.

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Publication Details

Journal
Highlights in Business Economics and Management
Published
2025-03-13
DOI
https://doi.org/10.54097/c7f00272
Primary Topic
Environmental Sustainability in Business
Type
article
Field-Weighted Citation Impact
0.00
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article

An Analysis on the Causes and Consequences of Corporate Greenwashing: A Case Study of Sanyuan Food Co., Ltd

Yuxi Zhang
Highlights in Business Economics and Management
Environmental Sustainability in Business
article

An Analysis on the Causes and Consequences of Corporate Greenwashing: A Case Study of Sanyuan Food Co., Ltd

Yuxi Zhang
article en

Abstract

In the context of the "dual carbon" concept and the growing public awareness of environmental protection, the disclosure of corporate greenwashing behavior has become particularly significant. Greenwashing refers to companies falsely presenting themselves as environmentally responsible while engaging in practices that harm the environment. In their pursuit of economic interests, some companies resort to greenwashing tactics, thereby creating misleading impressions of their environmental efforts. This paper uses Sanyuan Food Co., Ltd. as a case study to examine the internal and external factors driving the greenwashing behavior of its subsidiaries. The analysis is conducted from four key perspectives: the temptation of economic interests, the effectiveness of internal supervision mechanisms, the competitive pressures between enterprises, and the influence of national policies. Furthermore, the paper investigates the environmental and economic consequences of corporate greenwashing, emphasizing the detrimental impacts on both the ecosystem and market fairness. Finally, the paper discusses the broader implications of greenwashing for consumers and government agencies, highlighting the need for more stringent regulations and transparent corporate practices to combat the misleading claims of environmental sustainability.

Highlights in Business Economics and ManagementVol. 50
Wuhan Business University (CN)
Openalex Percentile: Top 90%
Environmental Sustainability in Business
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An Analysis on the Causes and Consequences of Corporate Greenwashing: A Case Study of Sanyuan Food Co., Ltd — Yuxi Zhang · Highlights in Business Economics and Management (2025) | TGRS Research Map | TGRS