The Impact of Innovative Technologies on Contemporary Media Arts Evolution

The work is devoted to media art as a broad, dynamically developing area of contemporary art based on the use of media as tools for creating, distributing, and presenting works of arts. It is shown that contemporary media art embodies such important ideas as a work with an open form, interactive interaction of the viewer with the work, the viewer’s creativity, collective creativity, shifting the emphasis from the result of creativity to the process, the use of interactivity and virtuality as expressive means, the unification of life and art, and the democratization of artistic forms. Particular attention is paid to the consideration of the paradigm shift in the distribution of the roles of the artist and the viewer, as well as in the characteristics of the environment for creating a contemporary work of art, the elemental composition of this environment.