Using Adult Teaching/Learning Techniques to Improve the Sales of Convenient Stores (A Proposal)

Suggestive selling also known as up selling or add on is a technique that can be used to increase sales in the retail hospitality industry as well as convenience stores. The use of suggestive selling should be taught. The suggestive selling can be employed as a good customer service technique once it is done in a pleasing manner to the customer and not in annoyance. If the customer is satisfied with the service that includes suggestive selling and purchases the suggested product then there is an increase in sales for the institution. This proposal was submitted to Nova Southeastern University for a research project. There is mention of the neighborhoods where the randomly selected (targeted) stores are located. The proposal is unique because at that time there was no literature to be found with the use of suggestive selling in convenience stores. This proposal examines the literature on suggestive selling as it relates to the retail sector, the issues of adult education as it relates to adult teaching and learning. In the literature review there is mention of program development and instructional design. Ideas for the evaluation of the research project are incorporated in the proposal. The literature is also reviewed for sales, sales analysis and customer service some mention of statistical analysis. The methods for implementing this proposal are mentioned with the implementation expected to last eight weeks. The appendixes consists of relevant information necessary for the implementation of the proposal. The anticipated limitations of such a project are mentioned as well as a conclusion.