Marketing Management of Crops and Sustainability of agriculture in Narmada Basin of Madhya Pradesh: A Geographical Study

Agriculture is an essential occupation for survive life of people of any country it is also an important occupation of the study area-Narmada Basin in Madhya Pradesh. It is covered 24 districts of Madhya Pradesh. The aim to present paper is to analysis the method of marketing of crops and its impact on economic development in study area. In this paper, primary and secondary sources of data have been applied. The aim of presented paper is to assess the impact of marketing system on the financial condition of farmers and to review the impact on sustainability of agriculture. The study revealed that the farmers were actively engaged in various activities which enhanced their agricultural knowledge and skills and also developed their critical thinking abilities enabling them to analyze complex issues related to sustainable agriculture.