The problem of cyberbullying in the mirror of videoblogging

INTRODUCTION . Psychological topics are currently in demand in video blogging. The purpose of the study is to identify approaches of video bloggers of the Russian-speaking sector of the Internet to informing about cyberbullying, to specify the dominant rhetoric in this thematic niche. MATERIALS AND METHODS . The research material is the videos posted on the Rutube platform and issued first by prioritization algorithms for the query “cyberbullying”. Based on a multimodal discourse analysis of these videos, we specify the dominant rhetoric in the description of cyberbullying, and also record the dominant subtopics within the key topic. RESULTS AND DISCUSSION . Video bloggers are actively developing the topic of cyberbullying. In terms of dominant rhetoric, we cannot speak about the predominance of objective or subjective forms of information presentation – they are present in the analyzed content to an equal extent. At the same time, it can be noted that the rhetorics of optimism and rationality dominate over the rhetoric of frustration. Attention is paid to such aspects of the phenomenon as types, causes and means of preventing cyberbullying. At the same time, cyberbullying is not always defined, indicating that the term is gradually becoming generally accepted. At the same time, its interpretation is extremely variable among different authors, and the range of phenomena united by the term “cyberbullying” is wide. The description of the causes and ways of combating this phenomenon are also varied. CONCLUSION . In the analyzed media sector such phenomenon as retelling of the same type of information in different variants, as well as prescriptive manner of narration is widespread. However, the majority of publications are of a constructive nature and are aimed at combating the negative consequences of cyberbullying.