INSTITUTIONAL DESIGN OF COMPETITION IN SOCIAL MARKETS

Today, competition is positioned as the main tool for increasing market efficiency, including in the social sphere. Annual monitoring of the state of competition is carried out across regions, roadmaps and target indicators are developed. The article analyzes the effectiveness of institutional design of competition in regional markets in the social sphere. Based on the example of indicators of population satisfaction with the level of prices and quality in the markets of regions, the absence of significant changes in the level of competition in them was demonstrated. A conclusion is made about a formal approach to the development of measures to develop competition. Based on the conducted research, recommendations are given for building models of service markets in the social sphere. The conditions for the institutional design of competition have been established: reducing the difference between service providers in the public and commercial sectors in the economic aspect, observing restrictions on the territorial criterion (development of competition in large cities and towns). Market segments in which it is advisable to introduce competition mechanisms are identified. In particular, in the medical services market, the greatest effect can be achieved by introducing competitive mechanisms in primary health care, and in the social services market - in the home care segment. Other segments of the mentioned markets have fairly high barriers to entry, primarily of an economic nature, so stimulating competition in them will be unjustifiably expensive. The markets for preschool education, additional education for children, children's recreation and health improvement do not have such restrictions. For the selected segments, recommendations were formulated for the development of competition in the markets for social services.