Interactive learning using chatbots in higher education

This article presents a study on the implementation of AI-based educational chatbots as a tool for interactive learning and the enhancement of digital culture among higher education students. Identifying a gap in the literature regarding the pedagogical use of chatbots, the authors developed an educational system aimed at strengthening digital competencies through automated interaction. The research followed a three-phase design: exploratory, intervention, and evaluation, and was conducted with university students divided into experimental and control groups. Questionnaires, diagnostic tests, and statistical analyses (Student’s t-test) were applied to measure the impact of the intervention. The results show a significant improvement in both motivational and cognitive indicators in the experimental group compared to the control group, thus validating the effectiveness of the implemented system. The study concludes that the use of educational chatbots not only enhances interaction and access to learning content but also promotes the development of essential skills for navigating digital environments. Further research is encouraged to explore specific didactic principles that can reinforce the integration of such tools into educational settings.