Evaluating a swine biosecurity website as an education and outreach tool and identifying best practices for end-user engagement: A learning analytics approach

The study findings support the utility of a web-based learning environment, which can provide swine biosecurity education and resources to a broad audience. The website traffic data obtained through Google Analytics helped examine the website users' behavioral patterns, preferences, and engagement tendencies, which can be used to enhance the website in the future. The website tracking and analytical methods presented in this study can be applied to other educational websites.