Employee Investment Preferences in the Pharmaceutical Sector: A Study of Risk Aversion, Financial Literacy, and Demographic Influences at Vital Healthcare Pvt Ltd

This study investigates the investment preferences of salaried employees at Vital Healthcare Pvt Ltd., focusing on factors influencing their choices among various investment avenues. Utilizing a descriptive research design, primary data was collected via structured questionnaires from 150 employees, supplemented by secondary data from academic sources. The analysis employed chi-square tests to examine relationships between demographic variables (age, gender, education, income) and investment behaviours. Key findings reveal that safety, liquidity, and tax benefits are primary considerations, with bank deposits and insurance being the most preferred avenues. Gender and income significantly influence investment decisions, while age and education show moderate correlations. The study underscores the need for enhanced financial literacy and tailored investment products. Recommendations include employer-sponsored financial planning workshops and diversification strategies to align with employee risk appetites.