The Expanding Scope of Artificial Intelligence (AI) in Sales Processes: A Study on AI Applications and Their Impact on Improved Sustainable Process Enablement

The introduction of Artificial Intelligence (AI) has transformed how organizations work, including sales operations. In the sales sector, artificial intelligence (AI) has become a game-changer, enabling businesses to enhance customer experiences, sales procedures, and income. AI has a wide-ranging influence on sales operations, including lead generation, customer segmentation, personalisation, forecasting, pipeline management, and sales enablement, to mention a few. The purpose of this article is to better understand how artificial intelligence (AI) is currently being used in the sales process and how businesses may use AI to boost sales processes for more sustainability. This article reviews the literature on sales processes which demonstrates how AI is used at various stages of the sales processes and discusses each use case application. The results point to potential applications of artificial intelligence in increasingly complicated sales settings and how they can enhance sales processes. Customer profiling, chatbots, personalized suggestions, dynamic pricing, order fulfillment, emotional support, marketing strategy, and rapid prototyping are some of the main procedures. The applications of AI have enabled process improvement and an increase in performance.