Application of Complex Network Theory to Social Fission Propagation of Games: A Propagation Efficacy Evaluation System Based on Node Centrality and Information Entropy

Game social fission propagation, as a new type of marketing method, requires a scientific efficacy assessment method. The communication effectiveness assessment system constructed based on complex network theory identifies key communicators through node centrality and quantifies communication diversity using information entropy. Empirical studies show that this evaluation system can effectively predict communication trends and optimise communication strategies. In the Hearthstone Legend new card pack release event, the adoption of this evaluation system increases the number of event participants by 35%, which verifies the practical value of the evaluation method.