Research on Service Quality of Fresh Food Logistics based on TQM Concepts

In the era of big data of the rapid development of the Internet, fresh food e-commerce came into being and flourished, but due to the fresh products have the characteristics of perishable and deterioration, high risk of loss, many fresh food e-commerce enterprises in the quality of logistics services are still some defects, and the fresh food industry needs to pay attention to improve the quality of logistics services. This paper is based on the theory of Total Quality Management (TQM), combined with the current situation of China's fresh food logistics development to build a fresh food logistics service quality control system, including 4 aspects of a total of 10 dimensions, and the use of QFD theory and the PDCA cycle to improve the operation process of fresh food logistics to help improve the quality of logistics services.