Paths and Challenges of International Communication in Seal Engraving Art

As an important part of Chinese traditional culture, seal cutting art is gradually attracting attention from the international community. The purpose of this paper is to discuss the paths and challenges of the international dissemination of seal carving art, in order to provide a reference for promoting the dissemination and development of seal carving art in the global context. Firstly, the significance of seal carving in international communication is analysed through an overview of seal carving art. Secondly, it combs through the traditional and modern communication paths of seal carving art, and analyses the current situation of the international communication of seal carving art in China as an example. Next, the paper discusses the challenges faced by seal carving art in the process of international dissemination, such as cultural differences, language barriers, restrictions on dissemination channels and market competition. Finally, the paper proposes strategies to cope with the challenges, including enhancing the international influence of seal carving, strengthening the cultivation and exchange of talents, innovating communication methods and expanding the international market. The research results of this paper will have certain guiding significance for the international dissemination and development of seal carving art.