Dramaturgi Presentasi Diri Ni Luh Djelantik Pada Media Sosial Instagram Jelang Pilkada 2024

This study examines the dramaturgy process conducted by Ni Luh Djelantik, the sole female candidate for Bali's 2024 Regional Representative Council (DPD). Ni Luh Djelantik utilized dramaturgy on her social media as a strategic, cost-effective campaign to garner support. Her social media approach is compelling for research due to her success in obtaining substantial votes; as of the KPU’s real count on February 15, 2024, at 10:10 WITA, she received 377,152 votes. This study seeks to explore how Ni Luh Djelantik performs "Front stage" and "Back stage" roles on Instagram and what factors contributed to her successful representation of Bali in Senayan. Through a descriptive qualitative method using textual analysis on ten Instagram posts, the study applies Dramaturgy Theory to analyze her online presence. Data triangulation was employed for data accuracy. Findings indicate that Ni Luh Djelantik’s consistent focus on local issues, strategic social media usage, crisis responsiveness, and strong local support were key to her success. This research aims to shed light on the effectiveness of Instagram as a political campaign tool.