Identitas Transgender Sebagai Beauty Influencers di Instagram

The role of identity through the meaning of the word "beautiful" between women and transgender groups provides a new color for research on gender in Indonesia. The presence of transgender groups in Indonesia is currently reaping recognition and rejection from the public. Some people think that transgender people are considered a disease of society, but some people think that transgender people are role models in beauty. Beauty has always been closely related and synonymous with women, but in this case it is closely related to transgender. This research focuses on how transgender identity as a role model in beauty is displayed through social media, namely Instagram. This study looks at how transgender identity as a beauty influencer, so the theory used is a theory of identity, gender with a semiotic analysis. The semiotics method in his study focuses more on identity theory and looks at how meaning is generated from a sign made. The result of this study is that the concept of beauty becomes an identity debate not only where beauty is no longer owned by a woman but also belongs to the transgender group, in addition to the emergence of transgender people as role models in the beauty industry want to try to seize and play with the identity that has been formed.