Analysis of the Design and Promotion Paths of Cultural and Creative Products of China's Lost Cultural Relics from the Perspective of Cultural Confidence

This paper explores the design and promotion paths of cultural and creative products of China's lost cultural relics from the perspective of cultural confidence. By analyzing the current situation of lost cultural relics and their impact on cultural confidence, and combining with the case of the "Lost National Treasures" project, this paper puts forward the principles and strategies for the design of cultural and creative products, and explores diversified promotion paths. The research shows that as an important carrier of cultural communication, cultural and creative products can effectively enhance the public's awareness of lost cultural relics and cultural confidence. This paper aims to provide theoretical and practical guidance for the development and promotion of cultural and creative products of lost cultural relics, and contribute to the inheritance and innovation of Chinese culture.