Identity Construction and Literacy Inheritance of Zizhong Medium-sized Rod Puppets in the New Era

This study takes the national intangible cultural heritage of the Zizhong medium-sized rod puppet as the object, aiming at revealing its identity construction and inheritance mechanism in the context of the new era. The study uses a qualitative research method to systematically collect the historical development, production process, and inheritance status of Zizhong medium-sized rod puppets through literature analysis and field research. Combining with the theory of cultural identity, descriptive analysis was used to summarize and discuss the data to reveal the cultural inheritance path of puppet art in the contemporary context. The study results show that the Zizhong medium-sized rod puppets show distinctive uniqueness in techniques and artistic styles. However, they face problems such as inheritance faults and lack of innovation in the context of the new era. However, with the help of the international exchange platform and the application of digital technology in the new era, the Zizhong medium-sized rod puppets have been revitalized in the global cultural interactions, which provide a practical path for the protection and educational inheritance of intangible cultural heritage.