Cultural Identity and Aesthetic Value of Anyue Stone Carving Creative Product Design in Design Education Literacy

This article focuses on exploring the integration of Anyue stone carving and creative product design under the background of cultural tourism integration. The study explores the two core concepts of cultural identity and aesthetic value in the context of design education literacy. Through a literature review to sort out relevant theories, field investigation of the cultural heritage of Anyue stone carving, market research to analyze consumer demand, and combined with design practice methods, the cultural identity and aesthetic connotation of Anyue stone carving are deeply explored. The research results show that Anyue stone carving, with its profound historical heritage, has shown great market potential in the cultural tourism industry and can meet consumers' demand for cultural and creative products. Its unique cultural identity and aesthetic value provide a rich source of inspiration for creative design and enhance the traditional cultural charm of the product. The design practice link combines Anyue stone carving elements with modern design techniques, pays attention to the organic integration of traditional and modern materials and interactive functions, and actively applies environmentally friendly materials. The market feedback results verify the feasibility of the design, and consumers show high interest and recognition in novel products that integrate Anyue stone carving elements. This study provides beneficial exploration and practice for the creative transformation and innovative utilization of cultural heritage.