Financial models of franchise: theoretical and applied aspects

Methods. The study is based on the use of such general scientific methods as: system analysis to identify relationships between elements of financial models of franchising, comparative analysis to compare different financial models of franchising, analysis of statistical data to determine the dynamics and nature of the activities of franchise companies, generalization and systematization to form theoretical conclusions. Results. The article is devoted to the problems of theoretical and applied aspects of financial models of franchising. It is substantiated that financial franchising is popular in the field of financial services, as it allows for rapid network expansion and provides a standardized approach to customer service. Endogenous and exogenous factors are of great importance for the development of franchising, especially in conditions of war and structural market shocks. At the same time, these factors also influence the choice of a financial model. Financial models of franchising make it possible to find the optimal solution for different types of entrepreneurs. The choice of a financial model of franchising depends on the specifics of the business, industry and goals of both parties. Each model has its own advantages and disadvantages, so it is important to carefully analyze the terms of cooperation. The basic elements of financial models of franchising are determined. The dynamics of the number of franchise companies and facilities in Ukraine for the period from 2018 to 2021 are analyzed and a trend of constant growth is established. It has been established that the development of network business in Ukraine, in terms of franchising, corresponds to global trends. Novelty. The scientific novelty of the research results lies in the definition of the concept of financial franchising , which expands theoretical approaches to understanding the structure and place of franchising in the financial sphere. Practical value. The types of financial models of franchising are studied, which makes it possible to conceptualize strategic approaches to business development based on key financial conditions. The article examines endogenous and exogenous factors that affect the effectiveness of franchising in general and the choice of a particular financial model.