Trends in the innovative development of domestic motor transport enterprises in the context of crisis challenges and instability

Methods. The research methodology is based on a comprehensive approach and is based on the use of such general scientific methods as: logical-functional – when substantiating the role of transport in modern conditions, theoretical-economic analysis – when determining the impact of transport on economic growth, analysis of statistical data and comparative analysis – to form development trends. Results. The article substantiates the importance and features of the functioning of transport as a key factor in economic development and stability of the state in conditions of crisis challenges and instability. The development trends of the transport industry are studied and a conclusion is drawn about the deterioration of its indicators, which necessitates the need to activate, in particular, the automotive sector, which provides the main share of transportation. It is determined that the innovative development of motor transport enterprises is an important factor in the successful implementation of reforms, Ukraine's integration into the EU and strengthening the economy through infrastructure modernization, increasing the efficiency of logistics and attracting international investments. The strategic importance of digitalization, automation and environmental innovations for achieving these goals is substantiated. Novelty. The scientific novelty of the research results lies in the comprehensive analysis of the innovative development of domestic motor transport enterprises in the context of modern crisis challenges and economic instability, in particular the consequences of military aggression, changes in the regulatory environment and the need to adapt to EU standards. The study systematizes current trends in the implementation of innovations in the transport sector of Ukraine and identifies strategic priorities for its development, such as digitalization of logistics processes, greening of transport, the use of automated management systems and modernization of infrastructure. Practical value. The practical significance of the article lies in the development of recommendations for the implementation of innovative solutions in motor transport enterprises of Ukraine, which will contribute to their sustainability, efficiency and adaptation to modern crisis conditions and requirements of the European market.