Pro Marine Environmental Behavior On College Students

Abstract Pro-marine environmental behavior is important to be done by everyone, including college students as the nation’s next generation. This is so important that every individual should participate in preserving the marine environment. This study aims to determine the factors that play the most important role in shaping marine environmental behavior. Respondents of this research were 322 students of the University of Hang Tuah. The Likert scale was used to collect data research. The research results show that students are still less motivated to take part in preserving the marine environment. Likewise, the willingness to reduce the use of plastic materials also tends to be lacking. The research results also show that students are willing to participate in activities to preserve the marine environment, for example cleaning the beach and planting mangroves. Students are also interested in participating in marine environmental observer group activities, but recycling plastic waste and bringing their reusable bags when shopping is still lacking. The study results show that the correlation between attitudes toward the environment and marine environmental behavior is strong. Subjective norms are strongly related to marine environmental behavior and perceived behavioral control is also strongly related to marine environmental behavior.