Quality Of Service, Price Of Tripang (Sea Cucumber), Quality Of Product Of Tripang (Sea Cucumber) Towards Customer Loyalty In The Center Of Marine Products Of Longos Island –Ntt

Abstract The purpose of this study is to determine the sustainability of the marine business, which is currently trending called the Blue Economy. The research variables are the Quality of Service, Price of Tripang (Sea Cucumber), and Quality of Tripang (Sea Cucumber) Products on Customer Loyalty. This study was conducted on Longos Island. This study uses qualitative and quantitative methods, using population data and samples from the Seafood Trading Center on Longos Island. From buyers recorded from seafood traders, 111 populations were obtained. Sea cucumbers themselves are Marine Animals that are used as Cosmetic ingredients and foods that are beneficial to the human body, which are in great demand by buyers from abroad, especially from Korea, Japan < China, and Indonesia. Based on the research results, it can be concluded that the product quality partially has a significant effect on customer loyalty. The value of Adjusted R Square (Adj. R2) is 0.657 or 65.70% which means that the independent variables can explain changes in the customer loyalty variable by 65.70% while the remaining 34.30% is explained by other factors outside this study. Service quality, price, and customer satisfaction have a significant impact on customer loyalty.