FEATURES OF THE FRANCHISING CONCEPT IN THE REGIONAL ECONOMY

Abstract. Franchising in Russia is a dynamically developing sector that offers many business opportunities. The key element of franchising relations is the complex transfer of the business system, which includes not only the right to use the trademark and corporate style, but also a detailed technology of doing business. The eco-nomic essence of franchising is manifested through the system of distribution of risks and benefits between the participants of franchising relations. The article considers the franchising system, its features and classifica-tion. Based on the results of the study, the features of the concept of franchising in the regional economy are highlighted. Conclusions are made that further development of franchising in the region requires an integrat-ed approach taking into account local specifics and the creation of favorable conditions for franchising pro-jects.