Understanding Embodied Experiences in a Traditional Chinese Medicine-Based Health Promotion Program: Insights from In-Depth Interviews and Participant Observations

This study investigates people's lived embodied experiences in a Traditional Chinese Medicine (TCM)-based health program. Guided by the Management of Meaning in Embodied Experience (MMEE) theoretical framework, we conducted in-depth interviews (<i>n</i> = 32) and participant observations (<i>n</i> = 59) to explore how participants interpreted and constructed the meaning of their embodied health experiences and experienced transformations through TCM practices. We identified four key themes: 1) self-discovery and identity transformation through TCM practices; 2) a process of personal growth; 3) integration of TCM concepts and practices into everyday life; 4) increased health awareness and holistic transformation through embodied practices; and several sub-themes. Observations further reveal that participants demonstrated a clear progression from mechanical imitations to an embodied understanding of TCM practices. These findings extend our understanding of health communication from an embodied and Chinese cultural perspective. We discussed the theoretical and practical implications of the study for researchers and practitioners interested in leveraging embodied experiences to promote holistic health and well-being.