Modernizing the Ternate City Bureaucracy: Analysis of New Public Management in Public Service Transformation

Bureaucratic modernization through implementing New Public Management (NPM) is a key strategy in improving the efficiency, transparency, and responsiveness of public services in Ternate City. This study aims to analyze the bureaucratic transformation efforts of Ternate City with a focus on the implementation of NPM, including technology integration, strengthening public-private collaboration, and indicator-based performance measurement. The city of Ternate was chosen as the object of study because of its strategic position and challenges in managing effective public services. In contrast to previous research that focused on NPM at the national level, this article offers a local perspective by describing specific implementations in Ternate City. The research method involves literature analysis, case studies, as well as data visualization using VOSviewer to identify trends and relationships of NPM-related concepts. The results show that applying NPM principles, such as decentralization, digitization of services, and private sector involvement, has significantly improved public services. For example, initiatives such as digitizing the One-Stop Investment and Integrated Services Office (DPMPTSP) and the community-based waste bank program have increased efficiency and community satisfaction. However, challenges such as bureaucratic resistance, digital literacy gaps, and infrastructure limitations still need to be overcome. In conclusion, transforming public services in Ternate City through NPM has yielded positive results, although continuous evaluation and adaptation are needed to ensure sustainability and inclusivity. These findings can serve as a reference for other regions that want to adopt a similar approach in improving the quality of public services.