Social Media Advertising Has a Negative Psychological Effect on Gen Z: It Needs Improvement

This research examines the impacts of social media advertising on Gen Z and Alpha consumers regarding various marketing strategies that can influence their behavior and psychological health. Social media has become the epicenter of social interactions and business strategies, with advertisers employing tactics such as influencer marketing, targeted marketing, FOMO (Fear of Missing Out), and gamification to attract users. These strategies are effective because social media is inherently interactive and personal, creating a unique context for consumer interaction. However, these strategies also have negative psychological effects, particularly on younger generations. Studies indicate an inverse relationship between screen time and the psychological health of Gen Z, with excessive social media exposure being a source of stress, anxiety, and peer pressure. This essay summarizes relevant studies and addresses the adverse effects of social media advertising, such as promoting illusions, FOMO-induced stress, and dangerous online trends. It concludes by offering businesses recommendations to mitigate these negative effects and suggesting ways to make advertisements more neutral and respectful of users' mental well-being. The research emphasizes the growing influence of social media on modern marketing and the importance of ethical practices in advertising.