The Influence of Different Governance Models on Enterprise Performance under Platform Economy

Under the rapid development of the digital economy, the platform economy has become an important engine for global economic growth. As an important indicator to measure the scale of platform enterprises, the improvement of enterprise performance is significantly affected by the platform governance model. However, there is a lack of systematic analysis on how different governance methods affect the performance of platform enterprises. Therefore, this paper focuses on three main governance models in the platform economy, namely, independent governance, market governance, and platform governance, and deeply analyzes their impact on enterprise performance. This paper adopts the literature review method, systematically reviews the relevant literature of platform governance models, and sorts out the theoretical basis, advantages, and disadvantages of the three governance models and how they affect enterprise performance. In addition, this paper selects a representative typical platform enterprise as a case to deeply analyze the practical application effect of different governance models and their impact on enterprise performance. The results show that independent governance significantly improves corporate performance through the decentralization of decision-making power and governance. Although market governance reduces the transaction cost of enterprises, it is limited by the ability of enterprises to control the quality of transactions and has a relatively limited role in promoting the performance of enterprises. Platform governance has a positive impact on enterprise performance through incentive mechanisms and transparency rules.